The jump from $250 million to $2 billion in revenue doesn't happen overnight. Over 25 years, John Burke transformed Trek Bikes into a global powerhouse — one mom-and-pop bike store at a time.

The key to John's success is simple but powerful. Create value for others first, and you too shall be rewarded. 

John and I discuss why the best way to win isn't to focus on "winning," but to focus on "play," and how the principles of The Infinite Game have guided his leadership. And he tells me why creative leadership is exactly what's missing in American government.

This...is A Bit of Optimism.

To learn more about John and his work, check out:

his book, A Bold Plan For America

TrekBikes.com

The jump from $250 million to $2 billion in revenue doesn't happen overnight. Over 25 years, John Burke transformed Trek Bikes into a global powerhouse — one mom-and-pop bike store at a time. The key to John's success is simple but powerful. Create value for others first, and you too shall be rewarded. 
John and I discuss why the best way to win isn't to focus on "winning," but to focus on "play," and how the principles of The Infinite Game have guided his leadership. And he tells me why creative leadership is exactly what's missing in American government. This...is A Bit of Optimism.
To learn more about John and his work, check out:
his book, <a href="https://aboldplan.com/">A Bold Plan For America</a>
<a href="https://www.trekbikes.com/us/en_US/">TrekBikes.com</a>

The future is always bright…if you know where to look. Join me each week for A Bit of Optimism - I talk to inspiring people who teach me more about life, leadership and general interesting things.

A Bit of Optimism

A Bit of Optimism will return with new episodes starting January 9, 2024.

The future is always bright…if you know where to look. Join me each week for A Bit of Optimism - I talk to inspiring people who teach me more about life, leadership and general interesting things.

A Bit of Optimism will return with new episodes starting January 9, 2024.
The future is always bright…if you know where to look. Join me each week for A Bit of Optimism - I talk to inspiring people who teach me more about life, leadership and general interesting things.

The Ultimate Infinite-Minded CEO with Trek Bicycle CEO John Burke

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/519a3010-1bb6-4359-a911-b17d00112323/transcript

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