In this edition of A Bit of Culture, Kam Raslan is joined by BFM’s resident movie buff Julian Yap and Morning Run's producer Sim Wie Boon. Julian kicks it off by sharing her recent experience listening to music on the radio and waxes lyrical on the pure serendipity of song discovery that could be well-suited for the moment. Sim takes it up a notch by raising questions regarding the infusion of advertising and culture; how brands might exploit the power of culture to create more revenue. Lastly, Kam raises the point of historical resonance; discussing British explorer Francis Light, his colorful history with the Pearl of the Orient, and his relevance to modern-day Penangites.

<p>In this edition of A Bit of Culture, Kam Raslan is joined by BFM&rsquo;s resident movie buff Julian Yap and Morning Run's producer Sim Wie Boon. Julian kicks it off by sharing her recent experience listening to music on the radio and waxes lyrical on the pure serendipity of song discovery that could be well-suited for the moment. Sim takes it up a notch by raising questions regarding the infusion of advertising and culture; how brands might exploit the power of culture to create more revenue. Lastly, Kam raises the point of historical resonance; discussing British explorer Francis Light, his colorful history with the Pearl of the Orient, and his relevance to modern-day Penangites.</p>

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