Tech giants have invested billions into AI – and are looking for ways to get a return. 

So when Microsoft offered its customers its new AI function “co-pilot” recently, it told them they’d need to pay a higher price for their subscription – or cancel. AI was now part of the deal, whether they wanted it or not.

Except it wasn't. Now, the ACCC is suing Microsoft – alleging they intentionally misled customers to make them believe they had to pay more. It’s part of a bigger campaign to crack down on big tech’s subscription tactics.

So can the regulator take on a 6 trillion dollar company and win? 

Today, principle of Good Company Law Hannah Marshall on the ACCC’s David and Goliath battle to make Microsoft pay – and what needs to change to protect customers from tricky price hikes.


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Guest: Principle of Good Company Law Hannah Marshall

Tech giants have invested billions into AI &ndash; and are looking for ways to get a return.&nbsp;
So when Microsoft offered its customers its new AI function &ldquo;co-pilot&rdquo; recently, it told them they&rsquo;d need to pay a higher price for their subscription &ndash; or cancel. AI was now part of the deal, whether they wanted it or not.
Except it wasn't. Now, the ACCC is suing Microsoft &ndash; alleging they intentionally misled customers to make them believe they had to pay more. It&rsquo;s part of a bigger campaign to crack down on big tech&rsquo;s subscription tactics.
So can the regulator take on a 6 trillion dollar company and win?&nbsp;
Today, principle of Good Company Law Hannah Marshall on the ACCC&rsquo;s David and Goliath battle to make Microsoft pay &ndash; and what needs to change to protect customers from tricky price hikes.
 If you enjoy 7am, the best way you can support us is by making a contribution at <a href="http://7ampodcast.com.au/support">7ampodcast.com.au/support</a>.
 Socials: Stay in touch with us on <a href="http://www.instagram.com/7ampodcast">Instagram</a>
Guest: Principle of Good Company Law Hannah Marshall

An independent daily news show. We feature the country’s best reporters, covering the news as it affects Australia. This is news with narrative, every weekday.

An independent daily news show. We feature the country&rsquo;s best reporters, covering the news as it affects Australia. This is news with narrative, every weekday.

A daily news show from the publisher of The Monthly and The Saturday Paper.

A daily news show from the publisher of The Monthly and The Saturday Paper. Hear from the country’s best reporters, covering the news as it affects Australia. This is news with narrative, every weekday.

Why the ACCC is suing Microsoft

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/421ac758-8157-408a-835f-b3840067d995/transcript

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