Pauline Hanson went to the National Press Club with a party polling like a threat to the old order. Then she had to explain what that party was actually for.

Since her appearance, One Nation’s federal support has slipped. The speech, with its talk of monoculture and its familiar targets – migration, the ABC and renewables – gave voters a clearer look at the movement behind the momentum. 

But the story doesn’t end there. 

In Victoria, where the state election is now months away, One Nation is polling better than the Labor government. And now, Hanson’s message is being carried by a loud cast of celebrity sympathisers. 

Today, founder and CEO of Cheek Media Hannah Ferguson on what happens when One Nation is no longer just a protest vote, and how the Liberals and the Greens have struggled to take advantage of an electorate clearly in the mood for change. 

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Guest: Cheek Media founder Hannah Ferguson

Photo: Instagram @karlstefanovic_