This month, one of the biggest shows in Australian radio was suddenly pulled off air.

For years, Kyle and Jackie O have been treated as untouchable – a breakfast radio juggernaut that could pull huge audiences, generate endless headlines, and weather scandal after scandal.

So much so that the Australian Radio Network handed the pair a $200 million deal – one of the biggest contracts Australian media has ever seen – betting Sydney's most popular breakfast show could go national.

But that bet turned shaky: The show struggled to win over Melbourne, controversies kept piling up, and the regulator repeatedly found it in breach of broadcasting standards.

Now, after an on-air rupture that has blown apart the partnership at the centre of it all, the future of that enormous deal is in doubt.

Today, Kyle and Jackie O’s former boss and host of the Game Changers Radio podcast, Craig Bruce, on what happens when the most expensive bet in the Radio business falls apart.

 

If you enjoy 7am, the best way you can support us is by making a contribution at 7ampodcast.com.au/support.

 

And you can check out Craig Bruce’s podcast Game Changers Radio here 

 

Socials:Stay in touch with us on Instagram

Guest: Craig Bruce, host of Game Changers Radio

This month, one of the biggest shows in Australian radio was suddenly pulled off air.
For years, Kyle and Jackie O have been treated as untouchable &ndash; a breakfast radio juggernaut that could pull huge audiences, generate endless headlines, and weather scandal after scandal.
So much so that the Australian Radio Network handed the pair a $200 million deal &ndash; one of the biggest contracts Australian media has ever seen &ndash; betting Sydney's most popular breakfast show could go national.
But that bet turned shaky: The show struggled to win over Melbourne, controversies kept piling up, and the regulator repeatedly found it in breach of broadcasting standards.
Now, after an on-air rupture that has blown apart the partnership at the centre of it all, the future of that enormous deal is in doubt.
Today, Kyle and Jackie O&rsquo;s former boss and host of the Game Changers Radio podcast, Craig Bruce, on what happens when the most expensive bet in the Radio business falls apart.
&nbsp;
If you enjoy 7am, the best way you can support us is by making a contribution at <a href="http://7ampodcast.com.au/support">7ampodcast.com.au/support</a>.
&nbsp;
And you can check out Craig Bruce&rsquo;s podcast Game Changers Radio&nbsp;<a href="https://podcasts.apple.com/au/podcast/game-changers-radio/id1101042226">here</a>&nbsp;
&nbsp;
Socials: Stay in touch with us on <a href="http://www.instagram.com/7ampodcast">Instagram</a>
Guest: Craig Bruce, host of Game Changers Radio

An independent daily news show. We feature the country’s best reporters, covering the news as it affects Australia. This is news with narrative, every weekday.

An independent daily news show. We feature the country&rsquo;s best reporters, covering the news as it affects Australia. This is news with narrative, every weekday.

A daily news show from the publisher of The Monthly and The Saturday Paper.

A daily news show from the publisher of The Monthly and The Saturday Paper. Hear from the country’s best reporters, covering the news as it affects Australia. This is news with narrative, every weekday.

Kyle and Jackie O's $200m break up and the end of the shock-jock era

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