Antonius "Tony" Melton, founder of Project CKC (Clothing Kills Cancer), shares the deeply personal story that inspired his purpose-driven apparel brand and nonprofit mission. After losing his father to cancer, Tony committed to helping patients and families struggling with medical and prescription costs. Through clothing sales, community fundraisers, and direct outreach, Project CKC provides financial assistance while raising awareness in creative, stigma-free ways. Tony discusses building a brand with meaning, the challenges of nonprofit work, and his vision for becoming Western New York’s leading purpose-driven fashion brand.