In order for new business prospects as well as existing clients to ensure that they are targeting and catering for the correct market, they need first-hand information about key trends in the South African communication, marketing, procurement and advertising industries.
On the Early Breakfast Relebogile Mabotja speaks Johanna McDowell, a partner at SCOPEN, regarding A South African First Of Its Kind Study For Marketers And Agencies Maintaining A Competitive Edge.