Aldi announces 69% of its products, including household staples, are now priced under $5, with 85% of its cleaning range and 70% of baby products included in the discount pricing. Thirty new items have been reduced, including ham, bacon, yoghurt and kids' biscuits. The move intensifies competition in the discount supermarket sector, with retailers like Silly Sollies also expanding their low-price offerings, putting pressure on Coles and Woolworths to respond with competitive pricing.