Tourism Australia is defending the timing of its new international campaign, with the organisation saying it's aiming for long-term success. 

The campaign, which launches on Wednesday, has been criticised for coming at a time of increased travel costs for people globally. 

Tourism Australia Managing Director Philippa Harrison says the timing of the launch is appropriate.

Tourism Australia is defending the timing of its new international campaign, with the organisation saying it's aiming for long-term success. 
The campaign, which launches on Wednesday, has been criticised for coming at a time of increased travel costs for people globally. 
Tourism Australia Managing Director Philippa Harrison says the timing of the launch is appropriate.

Gary Adshead will keep you up to date with all the latest breaking stories and issues on 6PR Mornings.

Gary Adshead will keep you up to date with all the latest breaking stories and issues on 6PR Mornings.

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