Embattled building company Nicheliving has come under fire again after launching a new property business under another name. 

As 200 homes sit unfinished, Nicheliving has rebranded as property sales company, Australian Property Alliance, however, there is no mention of its ties to the troubled business. 

Nicheliving victim Janine Carter told Gary Adshead on 6PR Mornings the company shouldn't be allowed to continue.