There was an eerie familiarity to the WA government's $15 million 'Walking on a Dream' tourism campaign that launched on Tuesday.

'The Ad Man' called the John Hughes Rumour File to say the local advertising industry is abuzz with criticism for the new campaign.

"There's always bitching from the creatives who missed out on the gig who claim they coulda, shoulda, woulda done it differently if they had won the tender," he said.

There was an eerie familiarity to the WA government's $15 million 'Walking on a Dream' tourism campaign that launched on Tuesday.
'The Ad Man' called the John Hughes Rumour File to say the local advertising industry is abuzz with criticism for the new campaign.
"There's always bitching from the creatives who missed out on the gig who claim they coulda, shoulda, woulda done it differently if they had won the tender," he said.

If it's happening in Perth, you'll hear about it first on 6PR Breakfast with Millsy and Karl!

If it's happening in Perth, you'll hear about it first on 6PR Breakfast with Millsy and Karl!

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