Adidas ended its lucrative partnership with Kanye West over his offensive and antisemitic remarks.

The German sneaker giant became the latest company to cut ties with West, who was suspended from Twitter and Instagram this month over antisemitic posts the social networks said violated their policies.

Entertainment reporter Peter Ford says West's association with Adidas was earning the company $2 billion a year.

"This unravelling of his career, his income is extraordinary," Ford told Gareth Parker on 6PR Breakfast.