'Put Another Shrimp on the Barbie' told the Rumour File back on September 7 that the new Tourism Australia campaign will feature a plush toy labelled Ruby Roo the Kangaroo.

The CGI-generated kangaroo was confirmed today as the new brand ambassador for the Come and Say G’Day global campaign, being unveiled on a billboard in Tokyo ahead of the campaign rollout next week.

Experience Co chief executive and former Tourism Australia boss John O’Sullivan told Gareth Parker on 6PR Breakfast he thinks Ruby, who will be voiced by Australian actor Rose Byrne, will be a success.

'Put Another Shrimp on the Barbie' told the Rumour File back on September 7 that the new Tourism Australia campaign will feature a plush toy labelled Ruby Roo the Kangaroo.
The CGI-generated kangaroo was confirmed today as the new brand ambassador for the Come and Say G’Day global campaign, being unveiled on a billboard in Tokyo ahead of the campaign rollout next week.
Experience Co chief executive and former Tourism Australia boss John O’Sullivan told Gareth Parker on 6PR Breakfast he thinks Ruby, who will be voiced by Australian actor Rose Byrne, will be a success.

If it's happening in Perth, you'll hear about it first on 6PR Breakfast with Millsy and Karl!

If it's happening in Perth, you'll hear about it first on 6PR Breakfast with Millsy and Karl!

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