As digital media continues to dominate print media, the long-term future of today’s hand-held flyers is also up in the air. However, with older demographics still attached to them, their fragile odds of survival have been extended for the short-term. Should they be saved? Kristy Cameron chats with Claire Tsai, a Marketing Professor at the University of Toronto’s Rotman School of Management.

<p>As digital media continues to dominate print media, the long-term future of today’s hand-held flyers is also up in the air. However, with older demographics still attached to them, their fragile odds of survival have been extended for the short-term. Should they be saved? Kristy Cameron chats with Claire Tsai, a Marketing Professor at the University of Toronto’s Rotman School of Management.</p>