In 1996, a dream was formed in Japan, as a crowd of trainers dared to become the ultimate Pokemon master. 30 years later, this Japanese media franchise has transformed into a global empire, raking in billions of revenue dollars and defining a generation’s childhood. CFRA newswriter and Pokemon know-it-all Ryan Knowles joins Kristy Cameron on today's Ottawa Now.

<p>In 1996, a dream was formed in Japan, as a crowd of trainers dared to become the ultimate Pokemon master. 30 years later, this Japanese media franchise has transformed into a global empire, raking in billions of revenue dollars and defining a generation&rsquo;s childhood. CFRA newswriter and Pokemon know-it-all Ryan Knowles joins Kristy Cameron on today's Ottawa Now.</p>