Shopping at Indigenous businesses is a simple and direct way of ensuring that support heads directly into Indigenous communities. However, there are sometimes challenges in ensuring that the business is truly providing that direct support. 

Jacob Crane, Indigenous Entrepreneurship Program Manager at United College at the University of Waterloo joins Patricia Boal to talk through how far that support can go and steps to take to ensure your money is going that way.

<p>Shopping at Indigenous businesses is a simple and direct way of ensuring that support heads directly into Indigenous communities. However, there are sometimes challenges in ensuring that the business is truly providing that direct support. </p>
<p>Jacob Crane, Indigenous Entrepreneurship Program Manager at United College at the University of Waterloo joins Patricia Boal to talk through how far that support can go and steps to take to ensure your money is going that way.</p>