Earlier this year, Tim Horton’s experimented with a series of plastic-free lids, mainly used for hot drinks. The reviews in PEI, for the most part, were not great. And now, you will start to see more of them in Ottawa and Gatineau, as the pilot project has been extended to a handful of select locations. While these new lids might be environmentally-friendly, and they might cut down on single-use plastics, today’s customers will be less inclined to make an order if the coffee’s overall taste takes a back-seat. Kristy Cameron digs deeper with branding expert Tony Chapman. But first, we bring you up-to-speed on today’s top headlines, starting with the latest chapter in the Israel-Hamas War.

<p>Earlier this year, Tim Horton’s experimented with a series of plastic-free lids, mainly used for hot drinks. The reviews in PEI, for the most part, were not great. And now, you will start to see more of them in Ottawa and Gatineau, as the pilot project has been extended to a handful of select locations. While these new lids might be environmentally-friendly, and they might cut down on single-use plastics, today’s customers will be less inclined to make an order if the coffee’s overall taste takes a back-seat. Kristy Cameron digs deeper with branding expert Tony Chapman. But first, we bring you up-to-speed on today’s top headlines, starting with the latest chapter in the Israel-Hamas War.</p>

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