In early-2022, sports betting advertisements were being plastered across every Ontario TV screen in sight. And now, with every live event you see, fans are being inundated with pregame odds and mid-game bets. From NHL games, to even the Olympics, no sport is off-limits. But is it changing how the everyday fan consumes live sporting events? According to a researcher at Carleton University, the answer is an unfortunate ‘Yes’. Andrew Pinsent chats with Liam Young, an Associate Professor at Carleton University and the Co-Director of the prestigious Journalism and Communications Department.

<p>In early-2022, sports betting advertisements were being plastered across every Ontario TV screen in sight. And now, with every live event you see, fans are being inundated with pregame odds and mid-game bets. From NHL games, to even the Olympics, no sport is off-limits. But is it changing how the everyday fan consumes live sporting events? According to a researcher at Carleton University, the answer is an unfortunate &lsquo;Yes&rsquo;. Andrew Pinsent chats with Liam Young, an Associate Professor at Carleton University and the Co-Director of the prestigious Journalism and Communications Department.</p>