The future of online advertising. In it we cover co-pilot for marketers, brand ecosystems, disrupting ad agencies and a privacy first internet.

Mike True is CEO of Prescient AI, a marketing technology company advancing the use of predictive AI models to maximize paid advertising efficiency and return on spend. Their technology works counter to how $700B in online ad spend is done today, by not relying on tracking users via cookies and instead building a platform to help marketers succeed when a privacy-first internet arises and cookies go away. With the most precise solution in the market Prescient can forecast future campaign performance across multiple channels three months out with a 90% level of accuracy. Calling over 100 iconic eCommerce brands as their customers Prescient has raised $20M from VC firms such as Headline, Blumberg, as well as the first check from us here at focal. CEO Mike True has been helping brands take advantage of AI and analytics solutions throughout his career prior to starting Prescient, working at IBM, Oracle, and App Annie. Mike has become a great friend and a founder held in high-regard as reshaping the online advertising industry.

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