On Uncensored, we unpacked the realities of content creation and influencer culture, taking a closer look at the forces that shape visibility, brand deals, and perceived success. The discussion explored how PR strategies and paid media often influence who gets seen and amplified, challenging the idea of purely organic growth. Joined by marketer and Poast.Co co-founder Danica Thomas, the chat offered insight into the business behind the content and the strategic decisions driving the industry.