Renowned designer Ken Kato joined Jason Matthews on 4BC Mornings to argue that while AI offers efficiency, it lacks the foresight required for true innovation.

He discusses the evolution of his global firm since 1970, emphasising that technology should be a tool for execution rather than the source of creative ideas.

Renowned designer Ken Kato joined Jason Matthews on 4BC Mornings to argue that while AI offers efficiency, it lacks the foresight required for true innovation.
He discusses the evolution of his global firm since 1970, emphasising that technology should be a tool for execution rather than the source of creative ideas.

Tune in to 4BC Mornings, weekdays from 9am-12pm.

Tune in to 4BC Mornings, weekdays from 9am-12pm.

4BC Mornings

Why human imagination trumps AI in the battle for brand relevance

https://api.omny.fm/orgs/88b564ea-a9a6-4751-910a-a5d800019396/clips/082cf72f-dae6-446e-820c-b3b1001e2c8c/transcript

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