New research from Flinders University reveals that zero-alcohol beverage advertisements are making teenagers more likely to desire full-strength alcohol.

Researcher Nathan Harrison joined Jason Matthews on 4BC Mornings to suggest that these ads, primarily seen on social media, serve as brand marketing that bypasses current alcohol advertising restrictions.

New research from Flinders University reveals that zero-alcohol beverage advertisements are making teenagers more likely to desire full-strength alcohol.
Researcher Nathan Harrison joined Jason Matthews on 4BC Mornings to suggest that these ads, primarily seen on social media, serve as brand marketing that bypasses current alcohol advertising restrictions.

Tune in to 4BC Mornings, weekdays from 9am-12pm.

Tune in to 4BC Mornings, weekdays from 9am-12pm.

4BC Mornings

4BC Mornings with Jason Matthews

How zero-alcohol ads are driving teenagers to full-strength beer

https://api.omny.fm/orgs/88b564ea-a9a6-4751-910a-a5d800019396/clips/7c076b1e-664b-40c4-8b01-b3fb0012c99b/transcript