Political advertising expert Toby Ralph joined Jason Matthews on 4BC Mornings to break down why government-funded ad blitzes rarely change voter minds and often just end up annoying the public.

He warned that growing public frustration with major political parties is driving Australia closer to a multi-party democracy, as smaller movements gain financial traction.

Political advertising expert Toby Ralph joined Jason Matthews on 4BC Mornings to break down why government-funded ad blitzes rarely change voter minds and often just end up annoying the public.
He warned that growing public frustration with major political parties is driving Australia closer to a multi-party democracy, as smaller movements gain financial traction.

Tune in to 4BC Mornings, weekdays from 9am-12pm.

Tune in to 4BC Mornings, weekdays from 9am-12pm.