Did you see the response from Novotel this week, following the monumental PR stuff up that was throwing out a hotel full of guests to make way for footballers?

I’m sure you know the story. It started on 4BC Breakfast with Breeny. As Breeny said on Thursday morning: Pathetic.

So what should they have done? And if your business is ever facing a PR crisis, what are the DOs and DON’Ts?

Michael Crutcher is a former editor of the Courier Mail, now a crisis comms consultant, is here to explain how it should have been handled.

Did you see the response from Novotel this week, following the monumental PR stuff up that was throwing out a hotel full of guests to make way for footballers?
I&rsquo;m sure you know the story. It started on 4BC Breakfast with Breeny. As Breeny said on Thursday morning: Pathetic.
So what should they have done? And if your business is ever facing a PR crisis, what are the DOs and DON&rsquo;Ts?
Michael Crutcher is a former editor of the Courier Mail, now a crisis comms consultant, is here to explain how it should have been handled.

Join Peter Fegan on Saturdays and Sundays from 9am for all the latest local news.

Join Peter Fegan on Saturdays and Sundays from 9am for all the latest local news.

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