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The Albo misfire that is costing Outback Queensland Tourism

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The Albanese Government released a $20 million dollar fuel ad campaign this week which left a lot of people scratching their heads.

The ad was meant to inform, but it has made Outback Queensland even more worried of what this ad will do to their tourism. The Outback Queensland Tourism Association has written an open letter to the Prime Minister, calling for an immediate recalibration of the campaign. 

Denise Brown, the CEO of the Outback Queensland Tourism Association, joins Burty to lay out just how big an impact this could have on tourism in our regions.

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