Fresh off a Premiership win, the Broncos have unveiled their biggest rebrand in 25 years, leaving many fans asking why they would change a winning formula. 

CEO Dave Donaghy joined Gary Hardgrave to defend the bold new look and revealed the massive global ambition to make the Broncos brand as iconic as the New York Yankees.

Fresh off a Premiership win, the Broncos have unveiled their biggest rebrand in 25 years, leaving many fans asking why they would change a winning formula. 
CEO Dave Donaghy joined Gary Hardgrave to defend the bold new look and revealed the massive global ambition to make the Broncos brand as iconic as the New York Yankees.

4BC Drive, live every weekday afternoon. With the latest news, 4BC will keep you updated on your drive home.

4BC Drive, live every weekday afternoon. With the latest news, 4BC will keep you updated on your drive home.

4BC Drive with Gary Hardgrave

Why The Broncos just changed their logo after winning the premiership

https://api.omny.fm/orgs/88b564ea-a9a6-4751-910a-a5d800019396/clips/eb2ddaa9-149c-4b92-9c98-b3a1005ff778/transcript