One Nation’s "Fire the Liar" campaign has suddenly exploded, surpassing $2.1 million in small, grassroots donations, signalling a massive groundswell of support away from the major political parties. 

Political marketing expert Dr Andrew Hughes joined Gary to break down why this aggressive, emotional messaging is working so well for minor parties.

One Nation&rsquo;s "Fire the Liar" campaign has suddenly exploded, surpassing $2.1 million in small, grassroots donations, signalling a massive groundswell of support away from the major political parties. 
Political marketing expert Dr Andrew Hughes joined Gary to break down why this aggressive, emotional messaging is working so well for minor parties.

4BC Drive, live every weekday afternoon. With the latest news, 4BC will keep you updated on your drive home.

4BC Drive, live every weekday afternoon. With the latest news, 4BC will keep you updated on your drive home.