While Pauline Hanson’s latest campaign pulled in a staggering $5 million in grassroots donations, Angus Taylor’s new catchphrase has been universally panned by voters. 

Gary and ANU marketing guru Dr. Andrew Hughes expose the psychological tricks behind successful political messaging and explain exactly where the Opposition's creative team went wrong.

While Pauline Hanson&rsquo;s latest campaign pulled in a staggering $5 million in grassroots donations, Angus Taylor&rsquo;s new catchphrase has been universally panned by voters. 
Gary and ANU marketing guru Dr. Andrew Hughes expose the psychological tricks behind successful political messaging and explain exactly where the Opposition's creative team went wrong.

4BC Drive, live every weekday afternoon. With the latest news, 4BC will keep you updated on your drive home.

4BC Drive, live every weekday afternoon. With the latest news, 4BC will keep you updated on your drive home.