Why One Nation's $2.1M "Fire the liar" blitz is a turning point for Aussie politicsOne Nation’s "Fire the Liar" campaign has suddenly exploded, surpassing $2.1 million in small, grassroots donations, signalling a massive groundswell of support away from the major political parties.
Political marketing expert Dr Andrew Hughes joined Gary to break down why this aggressive, emotional messaging is working so well for minor parties.