The ACCC has launched a major legal battle against Coles and Woolworths, alleging that famous discount campaigns are based on misleading price hikes rather than genuine savings.

Retail expert Graham Hughes joined Dean & Sofie on 4BC Breakfast to warn this "case of the century" could force a massive overhaul in how all Australian businesses display sales and historical pricing.

The ACCC has launched a major legal battle against Coles and Woolworths, alleging that famous discount campaigns are based on misleading price hikes rather than genuine savings.
Retail expert Graham Hughes joined Dean &amp; Sofie on 4BC Breakfast to warn this "case of the century" could force a massive overhaul in how all Australian businesses display sales and historical pricing.

If it's happening in Brisbane, you'll hear about it first on 4BC Breakfast.

If it's happening in Brisbane, you'll hear about it first on 4BC Breakfast.

4BC Breakfast

4BC Breakfast with Dean and Sofie

The illusion of a discount: Are sale stickers lying to you?

https://api.omny.fm/orgs/88b564ea-a9a6-4751-910a-a5d800019396/clips/59af3032-85ff-401f-97ef-b3f20176d6c8/transcript