After the Brisbane 2032 Olympic cockatoo emblem was leaked, Mountain Culture Beer Co issued a tongue-in-cheek legal demand claiming the design dangerously resembles their own brand crest. 

General Manager Bradley Firth joined Jason Matthews on 4BC Breakfast and revealed their humorous fight for brand equity - or at least free mountain biking tickets - helped trigger millions of social media views and a private response from Olympic organisers.

After the Brisbane 2032 Olympic cockatoo emblem was leaked, Mountain Culture Beer Co issued a tongue-in-cheek legal demand claiming the design dangerously resembles their own brand crest. 
General Manager Bradley Firth joined Jason Matthews on 4BC Breakfast and revealed their humorous fight for brand equity - or at least free mountain biking tickets - helped trigger millions of social media views and a private response from Olympic organisers.

If it's happening in Brisbane, you'll hear about it first on 4BC Breakfast.

If it's happening in Brisbane, you'll hear about it first on 4BC Breakfast.