Amid rising road fatalities, Jason Matthews on 4BC Breakfast and brand communications expert Christopher Melotti unpack why the Queensland Police Service's multi-million dollar "Fatal Five" campaign is failing to resonate with everyday drivers. 

They compare today’s conservative, easily ignored messaging to hard-hitting vintage campaigns, urging the state government to urgently overhaul its strategy with emotional storytelling before the dangerous holiday season.

Amid rising road fatalities, Jason Matthews on 4BC Breakfast and brand communications expert Christopher Melotti unpack why the Queensland Police Service's multi-million dollar "Fatal Five" campaign is failing to resonate with everyday drivers. 
They compare today&rsquo;s conservative, easily ignored messaging to hard-hitting vintage campaigns, urging the state government to urgently overhaul its strategy with emotional storytelling before the dangerous holiday season.

If it's happening in Brisbane, you'll hear about it first on 4BC Breakfast.

If it's happening in Brisbane, you'll hear about it first on 4BC Breakfast.