Managing Director of Urban Consultancy Firm Urbis James Tuma joined Luke Bradnam on 4BC Breakfast to argue that South East Queensland should be rebranded with a new name, not necessarily Brisbane.

The aim is to unify the region and maximise its economic potential, especially ahead of the 2032 Olympic Games.

Managing Director of Urban Consultancy Firm Urbis James Tuma joined Luke Bradnam on 4BC Breakfast to argue that South East Queensland should be rebranded with a new name, not necessarily Brisbane.
The aim is to unify the region and maximise its economic potential, especially ahead of the 2032 Olympic Games.

If it's happening in Brisbane, you'll hear about it first on 4BC Breakfast.

If it's happening in Brisbane, you'll hear about it first on 4BC Breakfast.

4BC Breakfast

Calls to rename South East Queensland for economic edge

https://api.omny.fm/orgs/88b564ea-a9a6-4751-910a-a5d800019396/clips/c0ac224c-db93-4b06-b245-b391016749ba/transcript