Peter and Aamon discuss the challenging and rewarding process of establishing a start-up business. Peter talks about the value of having mentors along the business journey, and how his strategic design consulting firm used a reframing approach to overcome business challenges during the pandemic. 

Transcript available here.

Mentioned in the episode: 

reframing a problem into a design solution 
The Hard Thing About Hard Things 

How I Built This 

About Peter: 

Peter Gould leads a strategic design consulting firm based in Sydney, Dubai & Jakarta. Gould Studio advocates for Heart-Centered Design to create meaningful brands, cross-cultural understanding and transformative change.
‍
Over 20 years his engagements have included Apple, Google, United Nations, Greenpeace, Dubai Culture and a diverse portfolio from senior government projects to $300m start-ups.

He is a recipient of the Stanford Certificate of Innovation & Entrepreneurship and has lectured Design Thinking at the University of Technology, Sydney.

Peter’s personal journey has been a major influence on his creative vision for a globally-connected, like-hearted community.
‍
His contributions to design have resulted in international acclaim, including a major award from the UAE Vice-President.
‍
In 2020, Peter was appointed as an Australia for UNHCR Ambassador in recognition of his efforts supporting refugees.

At the intersection of design, spirituality & entrepreneurship, Peter aims to inspire a global heart-centered design movement for a bright, shared future.

You can follow Peter's projects 

LinkedIn 

Instagram

Produced by Aamon Sayed 

Aamon has worked within the Social Work sector since 2012. His work experience adds sensitivity to interviews to create them in a culturally safe setting. As a podcast producer, Aamon explores the human condition, and how to make the world a more positive place through his podcast series AddLOVE. 

Aamon's latest creative project is Untold Stories a photography series. To get involved follow Untold Storieson Instagram. 

For insightful conversation follow @aamon_basha and subscribe to the AddLove podcast here. 

To share your story, contact Rebecca at podcasts@3zzz.com.au

Intro and outro music by Gregor Quendel under a Creative Commons Attribution licence

3ZZZ Stories of Community Resilience is proudly supported by the Community Broadcasting Foundation.

Peter and Aamon discuss the challenging and rewarding process of establishing a start-up business. Peter talks about the value of having mentors along the business journey, and how his strategic design consulting firm used a reframing approach to overcome business challenges during the pandemic. 
Transcript <a href="https://www.3zzz.com.au/news/navigating-a-business-start-up-entrepreneurship-peter-gould/">available here.</a>
Mentioned in the episode: 
reframing a problem into a design solution  <a href="https://sam-harris.medium.com/the-hard-thing-about-hard-things-ben-horowitz-summary-and-review-8013261e1b4c ">The Hard Thing About Hard Things </a>
<a href="https://www.npr.org/series/490248027/how-i-built-this ">How I Built This </a>
About Peter: 
Peter Gould leads a strategic design consulting firm based in Sydney, Dubai &amp; Jakarta. Gould Studio advocates for Heart-Centered Design to create meaningful brands, cross-cultural understanding and transformative change. ‍ Over 20 years his engagements have included Apple, Google, United Nations, Greenpeace, Dubai Culture and a diverse portfolio from senior government projects to $300m start-ups.
He is a recipient of the Stanford Certificate of Innovation &amp; Entrepreneurship and has lectured Design Thinking at the University of Technology, Sydney.
Peter’s personal journey has been a major influence on his creative vision for a globally-connected, like-hearted community. ‍ His contributions to design have resulted in international acclaim, including a major award from the UAE Vice-President. ‍ In 2020, Peter was appointed as an Australia for UNHCR Ambassador in recognition of his efforts supporting refugees.
At the intersection of design, spirituality &amp; entrepreneurship, Peter aims to inspire a global heart-centered design movement for a bright, shared future.
You can follow Peter's projects 
<a href="https://www.linkedin.com/in/petergouldart/ ">LinkedIn </a>
<a href="https://www.instagram.com/petergouldart/?hl=en">Instagram</a>
Produced by <a href="https://www.instagram.com/aamon_basha/">Aamon Sayed </a>
Aamon has worked within the Social Work sector since 2012. His work experience adds sensitivity to interviews to create them in a culturally safe setting. As a podcast producer, Aamon explores the human condition, and how to make the world a more positive place through his podcast series <a href="https://addlove.com.au/">AddLOVE. </a>
Aamon's latest creative project is Untold Stories a photography series. To get involved follow <a href="https://www.instagram.com/untxld_stories/?hl=en">Untold Stories</a> on Instagram. 
For insightful conversation follow @<a href="https://www.instagram.com/aamon_basha/">aamon_basha</a> and subscribe to the<a href="https://open.spotify.com/show/6REs0a3k2186puKTlMtKs7?si=a7029ec2d5624180  "> AddLove podcast here. </a>
To share your story, contact Rebecca at <a href="mailto:podcasts@3zzz.com.au">podcasts@3zzz.com.au</a>
Intro and outro music by <a href="https://freesound.org/people/GregorQuendel/sounds/555995/">Gregor Quendel</a> under a <a href="https://creativecommons.org/licenses/by/3.0/">Creative Commons Attribution licence</a>
3ZZZ Stories of Community Resilience is proudly supported by the <a href="https://cbf.org.au/">Community Broadcasting Foundation</a>.

During times of crisis, community resilience is put to its greatest test, and history has shown that diverse communities are more resilient than mono-cultural communities. 

This anthology podcast series showcases real stories of how multicultural communities in Melbourne are supporting each other throughout tough times such as the coronavirus pandemic.

This project will build the capacity of communities to engage in constructive dialogue with the media as a means of addressing local challenges and create another pathway into media for culturally and linguistically diverse journalists and media makers. To participate in Stories of Community Resilience, please contact podcasts@3zzz.com.au.

 

During times of crisis, community resilience is put to its greatest test, and history has shown that diverse communities are more resilient than mono-cultural communities. 
This anthology podcast series showcases real stories of how multicultural communities in Melbourne are supporting each other throughout tough times such as the coronavirus pandemic.
This project will build the capacity of communities to engage in constructive dialogue with the media as a means of addressing local challenges and create another pathway into media for culturally and linguistically diverse journalists and media makers. To participate in Stories of Community Resilience, please contact <a href="mailto:podcasts@3zzz.com.au">podcasts@3zzz.com.au</a>.
&nbsp;

A 3ZZZ anthology series, highlighting CALD communities voices and perspectives. Supported by the Community Broadcasting Foundation and SYN Media. 

Stories of Community Resilience

During times of crisis, community resilience is put to its greatest test, and history has shown that diverse communities are more resilient than mono-cultural communities.

This anthology podcast series showcases real stories of how multicultural communities in Melbourne are supporting each other throughout tough times such as the coronavirus pandemic.

This project will build the capacity of communities to engage in constructive dialogue with the media as a means of addressing local challenges and create another pathway into media for culturally and linguistically diverse journalists and media makers. To participate in Stories of Community Resilience, please contact podcasts@3zzz.com.au.

During times of crisis, community resilience is put to its greatest test, and history has shown that diverse communities are more resilient than mono-cultural communities.
This anthology podcast series showcases real stories of how multicultural communities in Melbourne are supporting each other throughout tough times such as the coronavirus pandemic.
This project will build the capacity of communities to engage in constructive dialogue with the media as a means of addressing local challenges and create another pathway into media for culturally and linguistically diverse journalists and media makers. To participate in Stories of Community Resilience, please contact <a href="mailto:podcasts@3zzz.com.au">podcasts@3zzz.com.au</a>.

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