2GB Afternoons with Michael McLaren2GB Afternoons with Michael McLaren

Why have some legacy brands collapsed while others continue to flourish

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Michael McLaren has enlisted the help of marketing expert Andrew Hughes at the Australian National University to discuss why Tupperware has collasped.

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2GB Afternoons with Michael McLaren

Tune into 2GB Afternoons for a mix of news, opinion, entertainment and fun from 12.00pm - 3.00pm, Mo 
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