Afternoons with Michael McLarenAfternoons with Michael McLaren

Why have some legacy brands collapsed while others continue to flourish

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Michael McLaren has enlisted the help of marketing expert Andrew Hughes at the Australian National University to discuss why Tupperware has collasped.

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Afternoons with Michael McLaren

Join Michael McLaren on 2GB Afternoons for a mix of news, opinion, entertainment and fun from 12.00p 
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