Michael speaks with FDNY Chief Joseph Pfeifer, who led the first fire units into the North Tower on 9/11 and later gave the order to evacuate the towers. Chief Pfeifer later served as the FDNY Chief of Counterterrorism and Emergency preparedness, is a Senior Fellow at Harvard’s Kennedy School, and wrote Ordinary Heroes, which examines what 9/11 taught him about crisis leadership, resilience, and the ordinary acts of heroism. They discuss:

- Watching American Airlines flight 11 hit the North Tower

- Leading firefighters into the North Tower

- Critical decisions and lessons from inside the towers when the second plane hit

- The 60-second decision to order evacuation

- The ordinary acts of heroism that saved lives

- Lessons in resilience from 9/11

- Leading the Ground Zero recovery efforts

- The three rules of crisis leadership

- Four stages of resilience after a crisis

- Looming threats and how to prepare for them

And more …

This episode includes detailed discussion of the September 11 attacks, death, and trauma.

Two Percent is hosted by Michael Easter. Today's episode was produced by Joey Fischground, Robbie Hiser, Dana Brawer and Julia Nutter. From Kaleidoscope, our executive producers are Mangesh Hattikudur and Kate Osborn and Julia Nutter. From iHeart, our executive producers are Katrina Norvell and Nikki Ettore. Our Head of Video is Maria Paz Mendez Hodes. Our editor is Will Mayo. Our theme music is by the Heater Manager.

GET A FREE GUIDE TO EXAMPLES OF MISOGI at twopct.com

I share similar insights around health and wellness on Substack.

Follow Michael: Instagram · X · LinkedIn · Facebook · TikTok

Michael speaks with FDNY Chief Joseph Pfeifer, who led the first fire units into the North Tower on 9/11 and later gave the order to evacuate the towers. Chief Pfeifer later served as the FDNY Chief of Counterterrorism and Emergency preparedness, is a Senior Fellow at Harvard&rsquo;s Kennedy School, and wrote Ordinary Heroes, which examines what 9/11 taught him about crisis leadership, resilience, and the ordinary acts of heroism. They discuss:
- Watching American Airlines flight 11 hit the North Tower
- Leading firefighters into the North Tower
- Critical decisions and lessons from inside the towers when the second plane hit
- The 60-second decision to order evacuation
- The ordinary acts of heroism that saved lives
- Lessons in resilience from 9/11
- Leading the Ground Zero recovery efforts
- The three rules of crisis leadership
- Four stages of resilience after a crisis
- Looming threats and how to prepare for them
And more &hellip;
This episode includes detailed discussion of the September 11 attacks, death, and trauma.
Two Percent is hosted by Michael Easter. Today's episode was produced by Joey Fischground, Robbie Hiser, Dana Brawer and Julia Nutter. From Kaleidoscope, our executive producers are Mangesh Hattikudur and Kate Osborn and Julia Nutter. From iHeart, our executive producers are Katrina Norvell and Nikki Ettore. Our Head of Video is Maria Paz Mendez Hodes. Our editor is Will Mayo. Our theme music is by the Heater Manager.
GET A FREE GUIDE TO EXAMPLES OF MISOGI at <a href="https://www.twopct.com">twopct.com</a>
I share similar insights around health and wellness on <a href="https://substack.com/@michaeleaster">Substack</a>.
Follow Michael: <a href="https://instagram.com/michael_easter/">Instagram</a> &middot; <a href="https://twitter.com/Michael_Easter">X</a> &middot; <a href="https://linkedin.com/in/michael-easter-b208848/">LinkedIn</a> &middot; <a href="https://www.facebook.com/twopct">Facebook</a> &middot; <a href="https://tiktok.com/@michael_easter6">TikTok</a>

From New York Times bestselling author and journalist Michael Easter comes a twice-weekly deep dive into the science of living better by doing things the hard way. Building on the insights of his #1 Substack and acclaimed books, Easter balances rigorous evidence with a healthy dose of skepticism to cut through the noise of the modern wellness industry. Whether he’s interviewing elite explorers and Harvard biologists or deconstructing the truth about longevity and metabolic health, this isn't a show for "biohacking" perfectionists—it’s a grounded, often humorous guide for real people looking to build resilience and agency in an increasingly comfortable world. From ancient wisdom to cutting-edge research, listen to Two Percent to discover why the antidote to modern malaise is often found in the challenges we’ve been taught to avoid.

From&nbsp;New York Times&nbsp;bestselling author and journalist Michael Easter comes a twice-weekly deep dive into the science of living better by doing things the hard way. Building on the insights of his #1 Substack and acclaimed books, Easter balances rigorous evidence with a healthy dose of skepticism to cut through the noise of the modern wellness industry. Whether he&rsquo;s interviewing elite explorers and Harvard biologists or deconstructing the truth about longevity and metabolic health, this isn't a show for "biohacking" perfectionists&mdash;it&rsquo;s a grounded, often humorous guide for real people looking to build resilience and agency in an increasingly comfortable world. From ancient wisdom to cutting-edge research, listen to Two Percent to discover why the antidote to modern malaise is often found in the challenges we&rsquo;ve been taught to avoid.

Join Michael Easter as he covers the information from the 2% with Michael Easter (TWOPCT.com), the internet's best source for practical and useful health, performance, and mindset information. www.twopct.com

Two Percent with Michael Easter

From&nbsp;New York Times&nbsp;bestselling author and journalist Michael Easter comes a twice-weekly deep dive into the science of living better by doing things the hard way. Building on the insights of his #1 Substack and acclaimed books, Easter balances rigorous evidence with a healthy dose of skepticism to cut through the noise of the modern wellness industry. Whether he&rsquo;s interviewing elite explorers and Harvard biologists or deconstructing the truth about longevity and metabolic health, this isn't a show for "biohacking" perfectionists&mdash;it&rsquo;s a grounded, often humorous guide for real people looking to build resilience and agency in an increasingly comfortable world. From ancient wisdom to cutting-edge research, listen to Two Percent to discover why the antidote to modern malaise is often found in the challenges we&rsquo;ve been taught to avoid.

 Inside the North Tower on 9/11 | Chief Joseph Pfeifer

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/cc36650a-6c1f-42e3-8806-b4b701345977/transcript