Stuart Gregor has always been a keen storyteller.

From his first job working in journalism as a copy boy to co-founding craft gin brand Four Pillars, this entrepreneur has used his skills to build brands and their narratives.

Now the chief executive of ASX-listed Lark Distillery, the whisky boss is having to tell a new type of story to analysts and fund managers.

In this week's episode, Gregor tells BOSS editor Sally Patten about the various challenges of speaking to consumers, the industry and now the market.

Further reading:

Whisky maker Lark hires Four Pillars Gin co-founder as CEO

The Tasmanian company’s product will be in 700-millilitre bottles for the first time in 33 years as it tackles global brands such as Johnnie Walker.

Four Pillars Gin sold to XXXX’s Japanese owner

The brewing giant behind names such as Furphy and Little Creatures has snapped up the other half of the distiller for an estimated $50 million.

He may not be a ‘whisky guy’, but Larry Emdur’s single malt is good as gold

It began as a bit of birthday fun for the TV personality, but in just two years, The Ben Buckler has become a multi-award-winning brand with an impressive new CEO.

Stuart Gregor has always been a keen storyteller.
From his first job working in journalism as a copy boy to co-founding craft gin brand Four Pillars, this entrepreneur has used his skills to build brands and their narratives.
Now the chief executive of ASX-listed Lark Distillery, the whisky boss is having to tell a new type of story to analysts and fund managers.
In this week's episode,&nbsp;Gregor tells <a href="https://www.afr.com/boss">BOSS</a> editor Sally Patten about the various challenges of speaking to consumers, the industry and now the market.
Further reading:
<a href="https://www.afr.com/companies/retail/whisky-maker-lark-hires-four-pillars-gin-co-founder-as-ceo-20250915-p5mv2c?utm_source=omny&amp;utm_medium=podcast_notes&amp;utm_campaign=15_minutes_with_the_boss&amp;utm_content=&amp;utm_term=newsroom">Whisky maker Lark hires Four Pillars Gin co-founder as CEO</a>
The Tasmanian company&rsquo;s product will be in 700-millilitre bottles for the first time in 33 years as it tackles global brands such as Johnnie Walker.
<a href="https://www.afr.com/companies/retail/japan-s-lion-takes-full-control-of-four-pillars-gin-20230703-p5dlas?utm_source=omny&amp;utm_medium=podcast_notes&amp;utm_campaign=15_minutes_with_the_boss&amp;utm_content=&amp;utm_term=newsroom">Four Pillars Gin sold to XXXX&rsquo;s Japanese owner</a>
The brewing giant behind names such as Furphy and Little Creatures has snapped up the other half of the distiller for an estimated $50 million.
<a href="https://www.afr.com/life-and-luxury/food-and-wine/he-may-not-be-a-whisky-guy-but-larry-emdur-s-single-malt-is-good-as-gold-20260601-p602os?utm_source=omny&amp;utm_medium=podcast_notes&amp;utm_campaign=15_minutes_with_the_boss&amp;utm_content=&amp;utm_term=newsroom">He may not be a &lsquo;whisky guy&rsquo;, but Larry Emdur&rsquo;s single malt is good as gold</a>
It began as a bit of birthday fun for the TV personality, but in just two years, The Ben Buckler has become a multi-award-winning brand with an impressive new CEO.

15 Minutes with the Boss is a podcast that gives listeners exclusive access to some of the top CEOs in the country.

Each week AFR BOSS editor Sally Patten sits down with a prominent leader and asks them to share the invaluable advice and wisdom they have accumulated throughout their careers.

For stories of success and failure and everything in-between, search and follow 15 Minutes with the Boss. It’s 15 minutes you can’t afford to miss. 

15 Minutes with the Boss is a podcast that gives listeners exclusive access to some of the top CEOs in the country.
Each week AFR BOSS editor Sally Patten sits down with a prominent leader and asks them to share the invaluable advice and wisdom they have accumulated throughout their careers.
For stories of success and failure and everything in-between, search and follow 15 Minutes with the Boss. It’s 15 minutes you can’t afford to miss.

A weekly podcast about  success and failure and everything in-between.

15 Minutes with the Boss

15 Minutes with the Boss is a podcast that gives listeners exclusive access to some of the top CEOs in the country. 

Each week, AFR BOSS editor Sally Patten sits down with a prominent leader and asks them to share the invaluable advice and wisdom they have accumulated throughout their careers.

For stories of success and failure and everything in-between, search and follow 15 Minutes with the Boss. It’s 15 minutes you can’t afford to miss. 

15 Minutes with the Boss is a podcast that gives listeners exclusive access to some of the top CEOs in the country. 
Each week, AFR BOSS editor Sally Patten sits down with a prominent leader and asks them to share the invaluable advice and wisdom they have accumulated throughout their careers.
For stories of success and failure and everything in-between, search and follow 15 Minutes with the Boss. It’s 15 minutes you can’t afford to miss.