Everybody on the streets know this next person or has heard the name Michel Lu. He can easily be considered a F&B veteran in Singapore, a serial restaurateur who has created and marketed F&B brands for the past 20 years or so. Think Centro, Hacienda, Stereolab, Foodology, The Privé Group, Wildfire Kitchen + Bar and, more recently, Savourworld. 

This veteran F&B entrepreneur now has the time for introspection and has started to distil boutique Asian flavours under The Orientalist Spirits brand, and also aims to champion other independent distilleries in the region.

Hear all about his latest venture The Orientalist Spirits. What is it all about and how did the idea come about?

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