Many senior executives have a vast network who follow them on LinkedIn, but hardly have time to post original content. As LinkedIn is a professional social media platform – some executives might also be stuck curating and sharing personal opinions – having trouble aligning them with their job scope.
Over 85% of executives in Asia believe that having a social CEO helps a company’s reputation (according to Hootsuite). LinkedIn is more important than ever as networking has gone digital during the pandemic. Catch some handy tips to curate and create compelling content for your LinkedIn profile. Check out this podcast with the Managing Director of Mutant Communications Lina Marican as we learn more from her.