Aperol, the vibrant Aperitivo from Italy is about to launch the debut edition of its #JoinTheJoy bar crawls in Singapore. 

Conceived as an initiative under Aperol’s Together We Joy global platform, the campaign, is a celebration of the iconic Aperol Spritz.

Come the first two weekends of July, Aperol’s #JoinTheJoy campaign is set to bring drink lovers on a self-guided bar crawl or guided Aperitivo experience within four key districts, in a bid to cultivate the Italian tradition of sipping on Aperol Spritz.

Adrian Abraham speaks to Thuymi Do, Head of Social Media and Consumer Engagement for Campari, Asia about what the event is all about, the message that Apeol is trying to project and what makes the experience unforgettable.