College sports are evolving faster than ever, and Missouri State’s legendary former Athletic Director Bill Rowe has seen it all. On this episode of The Starting Lineup, the conversation turns to one of the game’s biggest challenges: reconnecting with today’s fans.

Rowe draws on 57+ years of experience to unpack why attendance is slipping, from student apathy and youth sports saturation to the pull of phones and constant distractions. But this isn’t just a discussion of problems. He shares insights and strategies for reigniting fan excitement, building community loyalty, and creating experiences that go beyond the scoreboard.

College sports are evolving faster than ever, and Missouri State&rsquo;s legendary former Athletic Director Bill Rowe has seen it all. On this episode of&nbsp;The Starting Lineup, the conversation turns to one of the game&rsquo;s biggest challenges: reconnecting with today&rsquo;s fans.
Rowe draws on 57+ years of experience to unpack why attendance is slipping, from student apathy and youth sports saturation to the pull of phones and constant distractions. But this isn&rsquo;t just a discussion of problems. He shares insights and strategies for reigniting fan excitement, building community loyalty, and creating experiences that go beyond the scoreboard.

Stay in the Game with 102.1 The Won – Springfield’s Sports Hub

Welcome to the official 102.1 The Won — your all-access pass to local sports, expert picks, live betting odds, and real-time updates for the Springfield, MO area.

-Local Coverage, Local Voice — In-depth coverage of Springfield-area teams and sports stories you care about.
-Live Sports Odds & Boards — View real-time odds for NFL, NBA, MLB, NHL, and more.
-Pro Picks & Betting Insights — Daily expert picks and analysis to help you level up your game.
-On-Air Shows & Podcasts — Stream live shows like VSiN Primetime, Keys to the Kingdom, and more.
-Alerts & News — Get notified on big games, breaking scores.

Stay in the Game with 102.1 The Won &ndash; Springfield&rsquo;s Sports Hub
Welcome to the official 102.1 The Won &mdash; your all-access pass to local sports, expert picks, live betting odds, and real-time updates for the Springfield, MO area.
-Local Coverage, Local Voice &mdash; In-depth coverage of Springfield-area teams and sports stories you care about. -Live Sports Odds &amp; Boards &mdash; View real-time odds for NFL, NBA, MLB, NHL, and more. -Pro Picks &amp; Betting Insights &mdash; Daily expert picks and analysis to help you level up your game. -On-Air Shows &amp; Podcasts &mdash; Stream live shows like VSiN Primetime, Keys to the Kingdom, and more. -Alerts &amp; News &mdash; Get notified on big games, breaking scores.