What started as a chance connection has turned into a strategic lane change for Andy's Frozen Custard, as founder Andy Kuntz takes the brand into the world of NASCAR. It highlights how a relationship built at a celebrity golf tournament evolved into full-scale sponsorships, with drivers like Cole Custer carrying the Andy’s name on race day. There’s also a broader discussion around what this kind of crossover means, not just visibility, but aligning a Midwest-rooted brand with a national audience in a space built on loyalty, speed, and personality.

At the same time, the business itself continues to scale with intention. From its Springfield roots to more than 185 locations across 15 states, the growth strategy blends consistency with experimentation, whether it’s new coffee and soda offerings or limited-time “Flash Treats.” It highlights a willingness to take calculated risks while staying grounded in what built the brand: simple products done well. There’s also a broader conversation around managing that growth, holding steady on brand identity while still making strategic adjustments on the fly, fine-tuning the menu like a crew dialing in a car for race day performance.

What started as a chance connection has turned into a strategic lane change for Andy's Frozen Custard, as founder Andy Kuntz takes the brand into the world of NASCAR. It highlights how a relationship built at a celebrity golf tournament evolved into full-scale sponsorships, with drivers like Cole Custer carrying the Andy&rsquo;s name on race day. There&rsquo;s also a broader discussion around what this kind of crossover means, not just visibility, but aligning a Midwest-rooted brand with a national audience in a space built on loyalty, speed, and personality.
At the same time, the business itself continues to scale with intention. From its Springfield roots to more than 185 locations across 15 states, the growth strategy blends consistency with experimentation, whether it&rsquo;s new coffee and soda offerings or limited-time &ldquo;Flash Treats.&rdquo; It highlights a willingness to take calculated risks while staying grounded in what built the brand: simple products done well. There&rsquo;s also a broader conversation around managing that growth, holding steady on brand identity while still making strategic adjustments on the fly, fine-tuning the menu like a crew dialing in a car for race day performance.

Stay in the Game with 102.1 The Won – Springfield’s Sports Hub

Welcome to the official 102.1 The Won — your all-access pass to local sports, expert picks, live betting odds, and real-time updates for the Springfield, MO area.

-Local Coverage, Local Voice — In-depth coverage of Springfield-area teams and sports stories you care about.
-Live Sports Odds & Boards — View real-time odds for NFL, NBA, MLB, NHL, and more.
-Pro Picks & Betting Insights — Daily expert picks and analysis to help you level up your game.
-On-Air Shows & Podcasts — Stream live shows like VSiN Primetime, Keys to the Kingdom, and more.
-Alerts & News — Get notified on big games, breaking scores.

Stay in the Game with 102.1 The Won &ndash; Springfield&rsquo;s Sports Hub
Welcome to the official 102.1 The Won &mdash; your all-access pass to local sports, expert picks, live betting odds, and real-time updates for the Springfield, MO area.
-Local Coverage, Local Voice &mdash; In-depth coverage of Springfield-area teams and sports stories you care about. -Live Sports Odds &amp; Boards &mdash; View real-time odds for NFL, NBA, MLB, NHL, and more. -Pro Picks &amp; Betting Insights &mdash; Daily expert picks and analysis to help you level up your game. -On-Air Shows &amp; Podcasts &mdash; Stream live shows like VSiN Primetime, Keys to the Kingdom, and more. -Alerts &amp; News &mdash; Get notified on big games, breaking scores.