In Season 4, Make Food Food Again, Mark takes a deeper look at the systems that determine how we feed ourselves, who benefits, who gets left behind, and what needs to change. Through powerful human stories, investigative documentaries, and accessible explainers, BETTER explores the connections between food, health, labour, land, power, and dignity. From food banks and grocery giants to the people growing, preparing, and relying on our food, Mark asks difficult questions, challenges familiar narratives, and explores practical solutions. Because building a better world starts with understanding the one we've created.

East Coast Credit Union is proud to support Better because we believe meaningful change starts with asking the right questions and challenging the way things have always been done. As Mark Brand explores the systems that shape our lives and meets the people working to improve them, we see a natural connection to our own purpose: using banking as a force for good to improve financial wellbeing, strengthen communities and help people thrive. When our members and communities thrive, we all do.

Learn more about how East Coast Credit Union is challenging the status quo of traditional banking and showing how business and banking can be a force for good: eastcoastcu.ca