{"type":"rich","version":"1.0","title":"B2B marketing fundamentals challenged: Bain-B2B Institute study consigns traditional lead gen, KPIs, metrics to bin as ‘hidden buyers’ missed, trillions lost","author_name":"Mi3 Audio Edition","author_url":"https://www.mi-3.com.au/","provider_name":"Omny Studio","provider_url":"https://omny.fm","html":"<iframe src=\"https://omny.fm/shows/mi3-audio-edition/b2b-marketing-fundamentals-challenged-bain-b2b-ins/embed\" width=\"100%\" height=\"180\" allow=\"autoplay; clipboard-write; fullscreen\" allowfullscreen frameborder=\"0\" title=\"B2B marketing fundamentals challenged: Bain-B2B Institute study consigns traditional lead gen, KPIs, metrics to bin as ‘hidden buyers’ missed, trillions lost\"></iframe>","width":600,"height":180}