{"type":"rich","version":"1.0","title":"How Booktopia cofounder Tony Nash believed he could compete against massive Amazon in online book-selling, and win, by taking one step at a time; & how stocking a Seinfeld best-seller proved a game-changer","author_name":"Build It. They'll Come.","author_url":null,"provider_name":"Omny Studio","provider_url":"https://omny.fm","html":"<iframe src=\"https://omny.fm/shows/build-it-theyll-come/how-booktopia-cofounder-tony-nash-believed-he-coul/embed\" width=\"100%\" height=\"180\" allow=\"autoplay; clipboard-write; fullscreen\" allowfullscreen frameborder=\"0\" title=\"How Booktopia cofounder Tony Nash believed he could compete against massive Amazon in online book-selling, and win, by taking one step at a time; & how stocking a Seinfeld best-seller proved a game-changer\"></iframe>","width":600,"height":180}