On What's Trending, reality TV producers and contestants are facing a proliferation of unauthorised, AI-generated images and videos, as well as the need for comprehensive US federal laws to address deepfakes. The use of AI in social media photos and editing episodes has led to over-filtered images and people not looking real. AI tools like ChatGPT are being used to create new content from reality TV footage, allowing both well-intentioned fans and bad actors to manipulate clips and episodes.

Also, Flamin' Hot Cheetos has become a controversial snack due to a dispute over its creation. Richard Montañez, who claims to have invented it, is suing PepsiCo and Frito-Lay, alleging they conducted a "smear campaign" against him. He claims they defamed him by making false statements to the Los Angeles Times, leading to a 2021 article that questioned his role in the product's creation. Montañez's lawsuit accuses PepsiCo of violating California's Unfair Competition Law and seeks damages, restitution, and an order to stop the companies from denying his involvement.