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Why It Matters: Losing customers after working with ‘unethical suppliers’: How can brands rectify it

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New research from OpenText has revealed that 45 percent of Singaporean consumers would never buy from a brand again if it was accused of working with unethical suppliers. George Harb, Regional Vice President – Business Ecosystems, OpenText APAC, shares more about the findings and why there is a rising demand for ethical business principles among consumers.

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