The country's largest grocery chain is introducing an entirely new food brand in hopes to encourage shoppers to buy more. 

Walmart announced its new store brand, Bettergoods, today. The premium food line will include curry chicken empanadas, plant based white cheddar style mac and cheese, as well as 300 other items.  

For more, KCBS Radio's Bret Burkhart and Patti Reising are joined by Kirthi Kalyanam, Professor and Executive Director of the Retail Management Institute at Santa Clara University's Leavy School of Business.